Each year on October 20 th we celebrate International Chefs Day.
Since it’s creation by esteemed chef Dr. Bill Gallagher in 2004, Worldchefs have committed to using International Chefs Day to celebrate our noble profession, always remembering that it is our duty to pass on our knowledge and culinary skills to the next generation of chefs with a sense of pride and commitment to the future.
Over the last two years, Worldchefs has partnered with Nestlé Professional to teach kids around the globe about the importance of healthy eating by hosting fun-filled workshops worldwide.
With your participation, we will make International Chefs Day 2017 the best yet!
This year’s campaign theme is Foods For Healthy Heroes.
The superhero trend is a global phenomenon for boys and girls alike. Our interest in superheroes continues into adulthood so everyone can enjoy this theme together!
To make eating and preparing healthy food fun and exciting for kids, we will communicate the ‘superpowers’ (benefits) that healthy foods have. Benefits that will keep kids strong, healthy and feeling like the superheroes they love.